Case study / Mazunga Meat
Measured attention.
At a clear cost.
A traffic campaign for an online butchery, run on R100 a day. The figures shown here are traffic results. Sales figures stay private to the client.
Meta Ads Manager · 21 Sep – 20 Oct 2026
From impression to visit
Where the attention went.
Inside the campaign
One campaign. Multiple product angles.
Real creative variations for Pork Loin Chop, Beef Rump and Half Lamb Box, each measured on cost per landing page view.
| Ad | Page views | Cost / view | Spend | Reach |
|---|---|---|---|---|
| Pork Loin Chop (T) | 158 | R2.09 | R330.28 | 8,132 |
| Pork Loin Chop (P) | 117 | R1.74 | R203.10 | 9,728 |
| Beef Rump (G) | 274 | R1.15 | R314.48 | 12,699 |
| Half Lamb Box (P) | 165 | R1.37 | R226.11 | 9,334 |
| Half Lamb Box (G) | 316 | R1.31 | R414.49 | 17,543 |
| Half Lamb Box (T) | 67 | R1.53 | R102.79 | 3,555 |
Individual ads are a subset of campaign totals. Letters mark different creative versions.
Why it matters
Same campaign, very different costs per view. Optimisation moves spend to the creatives that earn it.
The bigger picture
The campaign is one part of it.
Alongside the campaign, we track website activity, purchases and sales in a dashboard built for the client.
7–21 Oct 2026
7–21 Oct 2026
We also track Mazunga's purchases and sales in their own dashboard. Those numbers belong to the client, so we only share website traffic here.
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